Experience
& Product Strategy Leader
I define and design product experiences and lead amazing teams.
While sectors, use cases and technology invariably evolve–my approach and commitment to delivering ✨delightful✨ and 📈effective📈 experiences for users and business’ remains consistent.
I bring a love of design, strategic mindset and an entrepreneurial spirit to everything that I do.
Key Focus Areas
UX Design
Human-centred design is my bread and butter. From strategy through to execution, I can design a product experience that’ll connect you to your users.
CRO
To me, CRO is more than button colours and text changes, I love to experiment with impactful changes to your product experience to drive revenue and engagement.
Research
User research underpins everything that I do. I do ‘just enough’ research to validate that we’re going in the right direction. I merge a love of qualitative and quantitative data to drive results.
Product Strategy
Above all, I love to define, design and bring to life amazing products and experiences. My skills merge UX, design, product and tech, so I can define the right path for your product, and communicate effectively with other teams to bring it to life.
“Janelle excels at leading end-to-end design projects and is an outstanding leader and mentor. She is great at connecting business and user needs with strategic insights and always ensures top-notch results. Her empathetic and growth-oriented leadership, along with her dedication to user-centered design has been instrumental in my growth as a designer and has inspired me to push my craft for excellence.”